Campaign theme 2021-2023

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The theme for the next three years sends out a simple but powerful message: Be Proud Of Your Mouth. In other words, value and take care of it. 

 

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This year, we want to inspire change by focusing on the importance of oral health for your happiness and well-being, because good oral health has a positive impact on your general health, well-being and quality of life. And that is something worth taking action for. 

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