Award winners
Year 2025
Most educational activity
The Hong Kong Dental Association (HKDA)
In celebration of World Oral Health Day and to demonstrate its commitment to improving oral health among the elderly and individuals with special needs, the Hong Kong Dental Association (HKDA) organized a comprehensive series of lectures and hands-on workshops, which took place throughout March and April 2025.
The programme addressed a wide range of vital topics, including the treatment of periodontal disease and its connection to Alzheimer’s prevention, the practice of minimal intervention dentistry, and the challenges of providing outreach dental services. HKDA also focused on developing specialized skills for treating individuals with complex medical conditions and shared insights into managing behavioural challenges in patients with special needs, drawing on strategic principles from the “Art of War.”
In addition to these educational events, HKDA spearheaded the highly successful Oral Health Week 2025, mobilizing dentists across the region to provide free dental check-ups and promote preventive care. The campaign reached an impressive total of 101,249 participants, reflecting the community’s strong engagement in efforts to improve oral health for all.
Best media campaign
The Chinese Stomatological Association (CSA)
On March 20, 2025, the Chinese Stomatological Association (CSA) hosted a vibrant World Oral Health Day celebration in Shexian, Zhejiang Province, at the Jing Ning Shezu Ethnic Minority Elementary School. The event featured a series of engaging activities aimed at promoting oral health awareness among students, teachers, and parents. These included painting sessions, a toothbrushing competition, oral health education classes, and traditional paper-cutting workshops—all designed to encourage healthy habits.
The celebration attracted 1,300 participants and generated significant media attention, with a total reach of of 450,585. Coverage spanned CSA’s official website and several social media platforms, including Weibo, WeChat, TikTok, and Bilibili. Major media outlets such as Xinhua Net, China Youth Daily, and Zhejiang Daily also featured the event. Our corporate partner, Solventum China, helped amplify the reach across platforms like Phenix Commercial and Zhonghua Health.
This comprehensive media strategy contributed to the event’s success, raising oral health awareness across a broad community and promoting better education on healthy habits.
Most Engaging Community Campaign
National Oral Health Programme (NOHP) Puducherry
To mark World Oral Health Day 2025, the National Oral Health Programme (NOHP) Puducherry (India) led a large-scale, inclusive campaign across all four regions of the Union Territory—Puducherry, Karaikal, Mahe, and Yanam. More than 100 activities were organized, reaching people of all ages and backgrounds to promote better oral hygiene, prevention, and awareness.
A strong focus was placed on schools, with mobile dental unit visits, fluoride applications, sealant procedures, and mass toothbrushing events. Teachers and Anganwadi workers were trained to carry oral health promotion into classrooms and communities.
The campaign also harnessed mass communication platforms, including radio, TV, and live events, while cultural formats such as street theatre, puppet shows, musical debates, and flash mobs brought oral health messages directly to the public. Special programmes ensured outreach to vulnerable groups, including the elderly, persons with disabilities, pregnant women, female sex workers, and tribal communities. In total, the campaign directly engaged over 222,000 people, making it one of the most extensive oral health outreach efforts in the region to date.
Best Campaign by a Dental Students Association
Dental Students Association of Kenya (DSAK)
To mark World Oral Health Day 2025, the Dental Students Association of Kenya (DSAK) led the national campaign ‘More Than a Smile,’ combining clinical outreach, advocacy, education, and digital media to address Kenya’s oral health challenges. The campaign began with dental camps in underserved areas, offering free check-ups, fluoride treatments, and oral hygiene education, and culminated in a Mega Dental Camp in Nairobi that served over 30,000 people.
DSAK also organized a Petition March to raise awareness of issues such as unlicensed practitioners and the need for increased support for dental education, while empowering youth through Career Day and Mentorship programmes.
Digital initiatives—including challenges, quizzes, and webinars—were launched to spread oral health messages, and the Dentistry as an Art Exhibition showcased student creativity. The campaign concluded with a Grand Gala, celebrating contributors and promoting continued outreach through Oral Health Clubs.