Campaign theme 2026

A Happy Mouth is... A Happy Life

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a happy mouth is a happy life

Toothie is back! Since launching the “Happy Mouth” campaign theme in 2024, he has continued to encourage positive change by educating people about the vital role a happy, healthy mouth plays in our lives.

2024: Highlighted how oral health supports overall health and well-being.

2025: Focused on the connection between oral health and mental well-being.

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2026 raises awareness about the importance of caring for your mouth at every stage of life - from birth through later years. 

Every day, we use our mouths in countless ways, and a healthy mouth makes life more enjoyable. It supports our whole body and makes everyday moments brighter — whether sharing a meal, chatting with a friend, or laughing with loved ones.

So, join us once again to make every smile a healthier, happier one.

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